Factores considerados por los clientes de servicios de refacción y obras menores, para determinar la factibilidad de creación de una empresa de refacción y obras menores para la ciudad de Guayaquil.

Abstract

The research project was based on determining the relevant factors considered by the customers of renovation services and minor works, to determine the feasibility of creating a company of renovation and minor works for the city of Guayaquil. The research was based in a deductive type investigation, with a quantitative approach, nonexperimental design, cross-sectional and descriptive and correlational scope; Where there was a correlation between 4 factors relevant to this type of companies, such as: Delivery time, quality, responsibility and cost. A correlational analysis was carried out and according to the obtained results it was possible to establish a strong relationship between the variable delivery time of the services with the variable responsibility. In addition, it could be determined that there is a strong relationship between the variable delivery time and the variable responsibility. From these results it is also inferred that the cost factor is the least important of the four factors described above. In addition, the descriptive analysis shows that 34.82% of respondents would totally agree and that 21.09% would agree to hire a company of renovation and minor works for this type of services. Therefore, an economic analysis was carried out based on the data obtained in the survey and it was determined that technically the project is feasible, without economic or operational limitations that could affect the correct functioning of the company.