Diseño de un modelo de pre empacado para productos del mar de mayor demanda en la provincia de Santa Elena como oportunidad de negocio.

Abstract

The study focuses on the implementation of a sea products packaging plant to improve the commercialization of artisanal fisheries in the Province of Santa Elena, because there is a problem in the commercialization of artisanal fishing that has as a root the lack of product quality due to the interruption of the cold chain. In order to satisfy the investigation, a diagnosis of the situation of the fishermen in the province was made, in addition to a market study with the purpose of determining the acceptability of the product and preferences of the clients based on the findings. The field study was descriptive and was carried out by applying a written questionnaire of closed surveys to consumers of these products. The proposal was developed by designing the Packaging Plant from a strategic, technical, infrastructure, organizational and financial perspective.