Análisis del comportamiento del turista single en la ciudad de Guayaquil.

Abstract

The purpose of this research is to analyze the behavior of the single tourist in the city of Guayaquil, the project has 4 sections in which is composed of an introduction, the respective theoretical framework, strategic situational analysis and to finalize the analysis of the strategies of marketing. The analysis begins with a brief information of the latest movements generated by tourism in general, thus arriving at the analysis of the single tourist of what they are or what their tastes and preferences are, in order to also analyze this type of tourist in the city of Guayaquil and we will realize the sites that these usually visit and their period of stay, as well as their average spending. We will analyze the data on the single tourist by the year 2030 and we will see how this segment of tourists is growing, as well as the growth of single-person households that shows that in the future there will be single-member households, this is something important to highlight as it is says that there will be up to 40% of households in Western countries with only one member in the household. Finally, the marketing mix of the city of Guayaquil will be analyzed, and we will see what strategies are currently being applied to attract single tourists and a conclusion will be drawn to determine whether singles tourists are attracted to the city of Guayaquil or not.