Plan de marketing para la empresa Diconell en la ciudad de Guayaquil.

Abstract

In the present qualifications project, a marketing plan was realized for the company Diconell in the City of Guayaquil, in which there was carried out a study of the generalities of the investigation to know the precedents and delimitation of the project. For the development of the plan also it was considered to be the theoretical, referential and conceptual frame for a better comprehension of the terms raised inside the project and a situational analysis was carried out considering those factors of the mike and macroenvironment that could affect in the company. As results of the realized investigation of markets, there appeared the strategies of the marketing plan, of which they consist of alliances, promotions, publicity, and progress in its processes. Finally, there was identified to turn financial analysis that for every dollar that Diconell invests will obtain 25 $ additional, having in consideration that will recover the investment in a time of six months as soon as the campaign was initiated.