Análisis de la relación entre la cadena productiva y la competitividad de empresas en el sector «comercio mayorista» de la ciudad de Guayaquil.

Abstract

The productive as value transformation chains is an operative process observed in their strategic links that lead to and transmit, in each adjusted link, competitive advantages among productivities, outputs, enhancements, flexibilities and sensibility to market demands. The study analyzes that relation for wholesale trade in Guayaquil city, and looks for the strategic contribution that integrates value in the country. It uses a non-experimental design in inductive logic for qualitative data with descriptive-exploratory scope that probes whether exists analogy between the productive chain and competitiveness; this is contrasted with the Ecuadorian economy indicators focused on mini-markets. It is found that the productive chain and competitiveness are related in businesses of the wholesale/retail sector, especially in micro, small, and medium-size enterprises (MSMEs), (29,8% of direct and indirect employment in the country with an involvement of 11% in the GDP). It is achieved to explain the chain actors and to demonstrate the type of company that forges the competitiveness in the productive cycle. When reviewing the essential features of the sector it is proved the existence of a major percentage of profit in retail sales than by volume and that logistics is most relevant, because there the differentiating elements between competitors are molded and created. The approximation from the meta, macro, meso and micro levels, reaffirms that the production chain in terms of competitiveness is akin in businesses of the wholesale/retail sector of Guayaquil and its contribution is reflected in the trade in goods, wholesale and retail, investment and employment. Although, the investigative assumption plots the existence or not of a measurable relationship, it is the mixed and triangular element that gives consistency, coherence and stability to the processed information.