Análisis de las tendencias de consumo turístico en el Ecuador por parte de los Millennials Guayaquileños.

Abstract

Millennials are a group of people who over time have become an attractive market for different services or products companies. That is why, through a rather cautious analysis with theories such as Maslow's pyramid of needs, systems theory and consumer theory, a better approach to consumer trends is provided at the end of the work. In turn, different methods and tools for collecting information, such as surveys to the indicated sample and interviews with experts who sell this type of service or product, were helpful in determining the exact information of the Millennials Guayaquileños. To do this, finally, the tourism products of Ecuador that are of greater tendency for the subjects of study will be determined and possible marketing strategies of those products that can be used with the market segment will be analyzed, which is still looking for the needs Be taken care of.