Análisis de la operación turística “Free Tours” y su repercusión en la operación tradicional de la guianza en la ciudad de Quito.

Abstract

The objective of this research is to analyze the tourist operation of Free Walking Tours and its impact on the traditional operation in the city of Quito. As a methodology, the empirical method was chosen, using descriptive research, qualitative and quantitative approach, therefore, questionnaires and interviews were applied. It was considered with a population of 2 625 443 visits by domestic and foreign tourists from the city of Quito during 2018 and 384 tourists were surveyed to know the perception of them when using the service. Interviews were conducted with the Ministry of Tourism, accredited guides, those operating under the Free Walking Tour modality and tour operators and it was obtained as a result that the operation is met with accredited guides and carry out the activity through a tour operator. Finally, a proposal for socialization is presented with work tables and strategies aimed at creating value for the visitor, sustainability and quality of life and analytical and communication tools.