Propuesta para la creación de una empresa comercializadora y productora de miel de abeja con naranja deshidratada y especia natural.

Abstract

This degree work contains the main points to be able to create a company that produces and sells honey with dried orange and cinnamon in the city of Guayaquil, this product will target the general public especially young people and adults, parents of family who think about daily food and see honey as a benefit to their health. The product to be developed in the following thesis is called "Honey & Flavors" under the proposed company "HEALNUTRI SA", which produces and markets the first brand of honey with dried orange and cinnamon in a presentation of 250 ml of handmade manufacturing, and it will be in the main points of sale such as supermarkets and direct sales through social networks that for this a strategic marketing plan will be developed to possess and educate the potential consumer about the benefit of this product. The financial analysis shows the necessary parameters so that the company in its operations is favorable and sustainable in the market.