Propuesta para la creación de una empresa productora de pulseras de monitoreo cardiaco.

Abstract

The proposal for the development of a company producing heart monitoring wristbands with emergency button included that allows to attend to the emergencies presented by the user more quickly providing the first aid, which is aimed at people cardiovascular disease within the city of Guayaquil, was conducted, after an investigative analysis, on which financial and strategic objectives were raised and developed, which could be successfully obtained, and as a support that is shown in the proposal developed. In addition, due to market research, external and internal environment analysis, industry analysis, marketing proposals, marketing mix and financial projections, it was found that the proposal submitted is financially feasible, market, provided that the approaches identified in the cases drawn up are met. Similarly, it was observed in the research process that there are several factors that may threaten the proposal for the development of cardiac monitoring wristband for people with cardiovascular diseases in the city of Guayaquil, such as business model factor or political factors, for which contingency plans were created that will reduce perceived risks.