Propuesta para la fabricación y comercialización de cascos tecnológicos para motocicletas en la ciudad de Guayaquil.

Abstract

The purpose of this titling work is to develop a helmet through technological advances for motorcycles in Guayaquil, which seeks to provide a solution for drivers by eliminating blind spots when driving on the streets. This product seeks to be placed in a premium role leveraged mainly in pillars that generate confidence, safety, comfort, and elegance when driving a motor vehicle experiencing a differentiating experience. The market research will contribute with key information regarding the determination of buyer profiles, preferences, trends and motivations of purchase before the new product to be developed, taking into account a high level of acceptance to be successful in the Guayaquil market. Based on the results obtained, we will work on the development of the product and the communication strategy, focused on exploiting the high consumption of digital platforms and its constant growth trend. Finally, the financial analysis is carried out with the purpose of measuring the profitability of the project, taking into account the costs and expenses that are required for the sale of the product in the market, in addition the feasibility of the same is reviewed through financial indicators, which They show a favorable scenario for the development of the project and thus obtain a panorama for a future.