Propuesta para la creación de una empresa productora y comercializadora de comida saludable personalizada en la ciudad de Guayaquil.

Abstract

The present degree work, studies the feasibility of creating a company that produces and sells personalized healthy food in the city of Guayaquil.The proposal is addressed to the residents of the Tarqui Parish, who can request the product through the company's mobile application, here you will also find offers and promotions, nutritional advice, among others. During the investigation process, was established goals and objectives, which was strategic, measurable and financial. A legal and economic study was carried out, then a market study was developed with the purpose of being able to know the strategies to introduce the products, the industry where the proposal will be developed was analyzed, the production process was designed, finally a financial study was carried out to evaluate the feasibility of the company. The aforementioned showed that the proposal is viable, acceptable and sustainable in the short, medium and long term, making it attractive to investors. In addition, a contingency plan was raised against the possible risks that may affect the proper functioning of the company.