Incidencia del precio en la demanda de los servicios de un laboratorio clínico de la ciudad de Guayaquil.

Abstract

The demand for health services is an important aspect to cover the basic needs of the population, being the clinical laboratory examinations a resource for the prevention and detection of diseases. The general objective of this project was to determine the incidence of the price on the demand for the services of a clinical laboratory in the city of Guayaquil. For the development of this project, a nonexperimental design was used, with a quantitative approach, with a descriptive and correlational scope. The technique used was a questionnaire of questions, the results being expressed graphically by means of statistical cakes, which allowed a better observation of the results obtained. A survey was conducted on a sample of 375 clients who have attended the laboratory. It was identified that the most frequent clients are female, with incomes above $ 600 and 40 years or more. The frequency of exams is once a year. Quality was the most valued characteristic for the clinical laboratory service. According to the economic income variable, it was evidenced that the cost of the exams is determinant at the time of clinical blood tests. The proposed proposal detailed strategic activities for the increase of clients, as well as promotions and agreements. It is concluded that there is a significant relationshi between the price and demand variables.