Plan de negocio para comercializar productos de la papelería María José en el segmento minorista del cantón Montalvo en el año 2020.

Abstract

The purpose of this business plan is to increase the sales of the María José stationery in the Montalvo Canton, for which a market investigation was carried out where it was determined that there is an unsatisfied demand since many of the small businesses that are in the Canton have to travel to Guayaquil to find suppliers of stationery supplies, as well as opportunities and threats that helped to carry out the different strategies, as well as the planning of the marketing of the products of the María José stationery where reviewed sales routes, budget and management indicators that helped the project to carry out a feasible follow-up of the project, as well as the commercial strategies where the routes of the commercial advisor and its different functions were determined, for which he will receive the respective remunerations hoping that the purpose of the budget come is fulfilled As assigned by the company, taking into account that this business plan presents an annual growth of 5%, in the end the feasibility of the business was determined in which it was determined that the project is feasible and that it will give the Canton Montalvo a better activity commercial in the area generating employment for many people.