Plan de negocio para la implementación del servicio integral de asistencia en mantenimiento inmobiliario de la empresa RX-GOLDEN HOME S.A de la ciudad de Guayaquil en el año 2020.

Abstract

RX-GOLDEN HOME S.A. is a real estate brokerage services company that changed its activities in the city of Guayaquil in 2010. The structure of the company is defined in the areas: administrative, financial, commercial and marketing. RX-GOLDEN HOME S.A. seeks to implement an integrated service in real estate maintenance assistance called REX-Auxiliary, focused on assistance in immediate repairs in electricity, plumbing, locks, glass, air conditioning maintenance and tank maintenance. The service is aimed at the owners who are the current clients that the company maintains in its database of the year 2018, so it hires a supplier that will be responsible for executing the different jobs that are requested, said supplier is certified under the ISO 9001-2015 standard to guarantee the quality and management of the services offered. REX-Auxiliary will hire a provider to search for the service and will have an operational assistant to quantify the service and verify the quality of the service. Market research and research were favorable for the project. The commercial area increased sales still 10% in the year 2020 compared to the year 2018. A five-year projection was made to demonstrate the viability of the project with a 7% growth in sales moderately after the second year, feel The same value of payment to customers at the end of the project for five years, the results were positive when finding an IRR of 77%.