Valoración financiera de una microempresa ecuatoriana y elaboración de una guía para su inserción en el Mercado Bursátil Nacional.

Abstract

The present paper has as main purpose to carry out the financial valuation of PRISVALAND S.A., an Ecuadorian microenterprise based in Guayaquil city, with the purpose of a later insertion in the national stock market for which a standardized guide is done regarding the issue of corporate bonds brought to the context in which SMEs develop their operations. Based on a descriptive-exploratory scope with a mixed approach, the study points out the main problems that this group of companies deals with, such as informality and reluctancy to information transparency of entrepreneurs, National Financial System consolidation as a main source of financing and the scarce stock culture among the public in general that, strongly connected to the theoretical foundation, offer support to the presented results. Finally, it is concluded thanks to a comparative analysis between the financing obtained through credit and the issue of bonds, that the second option represent lower costs and higher benefits from leverage to companies such as PRISVALAND S.A whereby it should be considered as a profitable route for the financing of organizations.