Plan de negocio para la producción y comercialización de un cereal a base de harina de plátano en la provincia del Guayas cantón Guayaquil, con bajo nivel calórico.

Abstract

The present research work is focused on the presentation of a business plan for the production and marketing of a cereal based on banana flour with a low caloric level in Guayaquil, with the objective of demonstrating a business opportunity existing and empower for the market. The first part of the work begins with an introduction about the business and the idea to implement. Where product background, references and concepts relevant to the development of research are presented. The methodology part is proposed in it defining the respective techniques to execute all the data collection work. After that, an analysis of the environment where the market is described where the product is involved is carried out. It presents potential customers, existing competitors and all project development environments. In addition, another segment is the presentation of the company Cereales de Plátano S.A. - CERPLAT S.A, where its entire constitution is evidenced. Emphasis is placed on the elaboration process and the components to be considered in its execution. In addition, the entire level of investment to be made for the start of operations of the organization. Finally, a segment is presented on the evidence of the economic viability of the company. Three scenaries are exposed to estimate if the execution of the project is profitable. It is determined that it is indeed a business that has the opportunity to consolidate and have good financial results.