Análisis de factibilidad para producción y comercialización de bebidas de consumo masivo – limonada rosada Simón Limón.

Abstract

This article includes a study carried out in the city of Guayaquil to analyze the feasibility production and marketing of a drink of mass consumption, in which the market and its preferences on drinks, trends and quantities are investigated check if there is acceptance in the niche market in the city of Guayaquil. For this investigation we took a sample of 383 people from the city of Guayaquil. The information was obtained through a survey and tested against INEC data. Subsequently, the data obtained was analyzed, obtaining 92% acceptance by consumers. The results obtained demonstrate the feasibility of the project explained in projections of possible demands, possible scenarios, business expenses and possible income thus verifying the feasibility of the business.