Análisis de la percepción del usuario en el uso de plásticos biodegradables en la zona norte de la ciudad de Guayaquil.

Abstract

The present research focused on analyzing the use of biodegradable plastic in homes in the north of Guayaquil and its impact on environmental pollution. For this purpose, objectives were achieved that were developed through a mixed type research methodology, that is, qualitative and quantitative, with the application of the Likert scale survey and a statistical verification of the variables, in which the factors related to the perception of the user finding variables such as the quality of the good, the options to choose from a variety of items in the purchase process, the availability of choice in the brand and economic factors; Subsequently, the perception of the use of biodegradable plastics was diagnosed, finding that citizens are available to maintain a culture of environmental care, as long as the practices of the use of plastic are regulated and the population is informed about regulatory techniques for pollution. The ANOVA was processed with a 65% approval to change consumption habits and use substitute materials, showing relevance in that government entities focus laws regulating the use of plastic, even more in companies, which are they who place this material in the hands of the consumer. As a result, a proposal of Corporate Social Responsibility strategies is presented to show the Catholic University as an institution that cares about the environmental impact of pollution and that drives the use of biodegradable plastic as a solution.