Factibilidad para la exportación de calzado de cuero para caballeros desde el cantón Guano a Chile.

Abstract

The present research work looked for to determine the feasibility of exporting leather footwear for men from Canton Guano to Chile. As a consequence, to the excessive income of footwear mainly from China and Brazil, the production of domestic footwear has been affected; due to Ecuadorians prefer to purchase imported products from another nation over the local because of its low costs in the case of Chinese products and quality in the case of Brazilians products. Through research on the footwear market in the destination country and interviews with some producers in Guano, it was determined that the Chilean market is a good opportunity for the export of leather footwear made in Guano, because Chile has a demand that is not supplied by its domestic production. At the end with the results obtained in the financial study it was concluded that this project would be profitable and beneficial for the footwear producers of Guano.