Factibilidad para la producción y comercialización de una bebida a base de jengibre con destino de exportación a Chile.

Abstract

This project has the purpose of preparing, marketing and exporting a gingerbased drink considering the tendency of the population to acquire natural products with high health benefits, these reasons were what motivated and encouraged its members to carry out an extensive research on how to create a product considered a complement in the daily feeding of the individual, that achieves the satisfaction of the client from the moment of purchase and that complies with the quality standards of each country. This drink will be commercialized in the different distribution channels selected after the market research carried out in the cities of Guayaquil and Santiago de Chile, mostly in supermarkets visited by clients with a medium-medium, medium-high and high socio-economic lev el. Marketing and exporting the ginger-based beverage is intended to contribute to health care, due to different diseases in the digestive system specifically gastrointestinal problems, and in the musculoskeletal system that threaten the population. The project will also consist of market research that helps assess consumer preferences, analyze marketing points, market penetration strategies and advertising strategies that guarantee product success in the national and international market since its launch.