Factibilidad de la exportación de bisutería a base de granos de café tostado producidos bajo un sistema asociativo.

Abstract

In the present research project the feasibility of the export and commercialization of handmade jewelery made from coffee beans to the Miami - Fl market was identified. Within the investigation the current situation of the artisans of the city of Manta was analyzed, that do not export their jewelry because of the lack of knowledge and capital, which is why BisuArt microenterprise was created as an intermediary for the export of such jewelry, taking advantage of the opportunity to market them in the foreign market. Likewise, through the results of the surveys, the market study was carried out that allowed us to know the profile of the consumer and its acceptance in the US market because it is an innovative, artisanal product, of good quality, and striking designs. Therefore, it was confirmet by investigating the technical-economic factors that the feasibility of the project is profitable.