Diseño de kit informativo de las huecas gastronómicas, ubicadas en el centro de la ciudad de Guayaquil, 2019.

Abstract

In the present project of qualification an informative kit is proposed that ncludes five quadrics distributed in stops, with information on the hollows of the center of the city of Guayaquil; a collapsible map with the location and references of the hollow participants; a die with the names of the stops in addition to others with the hollow participants. The entire project is developed with the objective of creating a material that apart from fulfilling an informative function, achieves an interaction with the consumer. To carry out this work, a documentary and descriptive research with a mixed approach is carried out, using tools such as in-depth interviews with professionals in the area of the Norlop JWT, Soyoda and Performance agency, surveys of the target audience, and in a second phase a focus group is taken to establish the definitive graphic pieces.