Propuesta para la creación de una empresa productora de exfoliantes naturales de terrón de azúcar.

Abstract

The present work is a proposal of the creation of a company that produces and commercializes natural scrubs in the form of a sugar cube. The study demonstrates the feasibility and attractiveness of the project within the city of Guayaquil. Women mostly tend to take care of their appearance, whether they suffer from acne or not, and use skin care products. The surveys created for the market study were aimed at women residing in the city of Guayaquil. The focus was to gather the characteristics they consider when purchasing a personal care product. The results were used for the creation of the product based off the acceptability of the target market. The natural scrub is made from sugar, coconut oil, and tea tree oil. These components are the highlights which provide the benefits to the skin. This scrub is ideal for the body and face. Providing softness, hydration, and moisture. It also helps with fighting acne and preventing the appearance of it.