Propuesta para la creación de una empresa productora y comercialización de un jugo instantáneo 100% orgánico en la ciudad de Guayaquil.

Abstract

This present work shows the feasibility and viability for the proposal for the creation of a producer and commercialization of a 100% organic instant juice in the city of Guayaquil. Therefore, an investigation was carried out based on the following aspects: legal, commercial, marketing and financial. Each of these will support the evaluation of the proposal. The legal aspect will contribute to the normative information showing the legal operational framework in which the company is located. The commercial and marketing aspect will allow determining and identifying important factors that influence the proposal with the objective of creating and communicating value and satisfying needs. The financial aspect through financial structures will support the profitability of the business and the economic benefits to a five-year projection with a NPV of $ 16,443.82, a TMAR of 10.73% and an TIR of 18.84%