Diseño de gestión y control de liquidez a corto y mediano plazo para mejorar la planeación financiera de Fundación Espoir del Ecuador.

Abstract

The investigation begins by fixing the problem of covering or repairing a phenomenon that occurs. Then, the methodology of qualitative and quantitative cut is applied, with observation techniques and documentary bibliographic study, to evaluate the economic conditions and, according to the results, an alternative of institutional development is elaborated. The present situation is established in relation to financial planning, looking for the parameters on which suitable strategies can be implemented. The economic reality, using tools of vertical, horizontal collaborate with the necessary funds to execute their operations. Keywords: financing, credit, operations, ratios, financial evaluation. analysis and financial ratios, highlights the key indicators of administrative management in the operation of the business and evaluates them. Thus the figures of the company show the problems of collection with customers, by macroeconomic factors raised -such as the earthquake that affected the province of Manabí, and the alteration of liquidity; consequently, a rigorous model is proposed for its management and institutional control, from the financial planning, categorizing the effects developed through the analysis - when applying them, and clarifying the economic information, with which the model becomes optimal, and the company manages to grant more services without losing clients due to lack of financing. In this way, the Foundation for Integral Development -ESPOIR of Ecuador, an entity dedicated to grant financing for the social development of people with the application of communal banking and individual credits, solves their problem and, as shown by the projection of the figures, you will find the investors or financiers that.