Plan de negocios para la exportación de pitahaya hacia mercados europeos.

Abstract

This business plan is focused on analyze the viability of export pitahaya to European markets, this product is in the range of exotic fruits. The benefits of increase the Ecuadorian exportable portfolio have a positive effect on the economy in order to obtain more alternatives for export earnings. The problems that arise for the implementation of the idea will be analyzed initially in order to find early solutions; A technical study is essential to analyze the structure of the company, the fundamental requirements for marketing and exporting the product; Likewise, the export history will be analyzed within the tariff heading corresponding to the product to be exported, as well as to know the prices in national and international markets, such as imports in the countries where the Business Plan will focus. A Market study will be carried out to learn more about the countries where the product is going to be marketed and in the same way to see the necessary strategies to possess it; In the financial study it is essential to know the capital necessary for the instrumentation, establish budgets, analyze the projected exports to five years, costs, expenses, sensitivity analysis, in addition to the need for both short and long term financing which will allow us to know The current and future financial viability to achieve decision-making based on what has been investigated, at the end it will define the conclusions and recommendations of all the research work that has been carried out.