Factibilidad para la creación de una empresa de turismo receptivo, enfocada en el segmento de mercado gastronómico de Calgary y Edmonton - Canadá.

Abstract

The project will launch a “Receptive Tourism Operator” company. This company will offer a portfolio of high quality gastronomic tours that will be offered to the Canadian market. The commercialization of the product will be carried out mainly by “Gastronomic travel consultants or agents”, who are the owners or maximum representatives of the “Companies that offer cooking classes” in the international market; These actors will be a strategic ally of the project, since it will optimize the promotion and advertising budget, reducing the initial investment capital requirements. Through this alliance, customer loyalty will be facilitated, considering that the quality of the service is always in accordance with the established parameters. The promoters of the business were living for about a year in the city of Calgary - Canada, period in which contacts were generated in several Canadian cities and of different nationalities, and indirectly knowing the existing opportunities for the realization of this project, mainly because They worked in one of the most prestigious culinary companies located in that city. The investment of this project amounts to USD $ 21,706, distributed as follows: USD $ 2,650 (Fixed Assets), USD $ 6,480 (Deferred Assets), USD $ 12,576 (Working Capital). Entrepreneurs will contribute 100% of the investment capital requirements, not using external investors. According to the cash flows of the project, the recovery of the investment is expected over a period of 3.28 years, generating at the end of the project a Net Present Value of USD $ 25,052, and IRR of 36%.