Análisis de comportamiento de elección de servicio de lavado a domicilio de autos en la ciudad de Guayaquil.

Abstract

This proposal is based on the market study carried out to analyze the behavior of car wash service choice in the city of Guayaquil, establish the consumer profile, know the purchase factors that drive this business, and determine the means of greater frequency that is used for the knowledge of acquisition of the service, in order to provide a high quality service in an optimal time. Which can position us and achieve optimum performance in the market even captive of car wash at home. With the results obtained, it is also sought to encourage the possible competition that can be created with our business model, to achieve growth not only at the level of a geographical area, but to establish several growth points in different areas of the city of Guayaquil. Within the study, additional services were taken into account that could be offered to the consumer as an added value to the initial car wash service at home, seeking to integrate and innovate, implementing deeper maintenance and care services for vehicles without the need for leave your home, taking into account the time that this considers and the mobilization in which it is incurred. According to the analysis carried out , we can conclude a great acceptance and expectation of the project taking into account very sensitive points in the business line such as demographic variables, price willing to pay, frequency of washing and the predisposition of change the traditional service to car wash at home, which guarantees stability and growth within the environment that is taken as a reference, taking into account as an external factor, the generation of new jobs, contributing to the decrease in the unemployment rate of the city, optimizing the time allocated for this service and investment space for the creation of this business.