Plan de negocios para la creación de una empresa de servicios de inspección técnica en el sector hidrocarburífero del Ecuador.

Abstract

This research work consisted in the elaboration of a business plan for the introduction of a technical inspection services company in the oil and gas sector of Ecuador. For this, a market analysis was carried out that allowed to understand the sector of the economy in which the company will operate. In addition to this, an exploratory and conclusive descriptive investigation was conducted, which used the technique of the survey and the interview for the collection of quantitative and qualitative data, which allowed understanding the consumers of the oil and gas industry of Ecuador. Subsequently, the company was described, its mission, vision and organizational structure. Also, the marketing plan were elaborated, its objectives and schedule of activities. The work ended with the financial analysis, which allowed, through the preparation of the financial statements, to perform the economic evaluation that determined a positive VAN of USD 79,703.60 and an investment recovery period of three years, four months and fourteen days, so it was concluded that it is viable to invest in the project.