Plan de marketing para la empresa Supermarket Don Ángel S.A en el cantón Naranjal.

Abstract

The company “Supermarket Don Ángel S.A” is a supermarket, a significant part of the Naranjaleño trade since, due to its trajectory around twelve years in the market, it has been providing the service of sale of essential products to citizens. The current document is a Marketing Plan for the company Supermarket Don Ángel S.A in the Canton Naranjal. In comparison with other supermarkets, it has stood out in being a pioneer in turn providing quality service, variety of products and the lowest prices in the market, which makes it a competitive advantage in the mind of the consumer. As time progresses the market continues to develop, it is very important to innovate in strategies that allow maintaining and attracting new consumers in this way to achieve the objectives set. The document contains information on the situational analysis of the company where to be part of it to develop a market research to obtain favorable results for the development of the marketing plan and in turn the financial part to know the viability of the project, to demonstrate the path to follow for the company.