Estudio de factibilidad para la creación de un autocine vintage al aire libre bajo la modalidad marketing emocional en la ciudad de Guayaquil.

Abstract

The world moves by constant innovation, it is mentioned that the human being is emotional, that is why companies around the world take action on the behavior of demand, there are currently several ways of doing business and one of those is to have a connection Direct among the consumer, investigate how they can meet the needs and how you can be assertive so that you want to reach a sale but at the same time strengthen strong ties in the long term, not only build customers but fans of products and services that we offer, emotional marketing is a term in marketing welcomed as a new modality where the distributor and customer are deeply related, evaluating aspects such as product perception, color language, tastes and preferences, consumer behavioral assessment, Affective language when interacting with the consumer, email strategies without falling into harassment I feel but rather in curiosity and dependence on knowing more about the service and product. The aspects to take into account in the marketing of emotions are: The wow experience, neuromarketing, content marketing, and lovemarks among others. It is sought that from the experience of customer service we propose an innovative service with a different alternative that impacts consumers, the implementation of a Vintage Autocinema that seeks reception and market penetration, through the respective evaluation of market, marketing strategies and financial analysis will show the results that will show us how feasible our project is.