Estudio de factibilidad para la producción, comercialización y exportación de jabones a base de propóleos a España.

Abstract

The well-being of health and food are the consumption trends that have become more dynamic in recent years. Consumers look for products that have no harmful impacts on the body and decide to consume those that have natural ingredients, as is the case with propolis. That is why, project aims to determine the feasibility of producing and exporting propolis soaps to Spain. Based on a research methodology with descriptive scope and using tools with a qualitative approach, this study points out the potential opportunities that exist within the market by transforming a common product, into a soap with an added value by adding a derivative of the apicultural production that contains abundant benefits for the skin. The composition of the propolis is specified along the project with its properties that contribute to the human body, as well as the process for its industrial production while maintaining the vision of a natural product. Finally, it is concluded thanks to a market analysis and a financial study that the creation of a company dedicated to the commercialization of a propolis soap is feasible and profitable.