Estudio de factibilidad para la exportación de camarón de mar Litopenaeus Vannamei de la empresa PEZCRUP S. A a Miami.

Abstract

This research aims to know if it is feasible to export sea shrimp “Litopenaeus Vannamei” to Miami - United States, of the company Pezcrup SA, said company is located in the canton of San Clemente, in the province of Manabí, due Because it is a strategic area due to its low crime rate, the capture of this shrimp species occurs between the cantons of Jaramijó and Pedernales, in which the company has more than two hundred suppliers. Based on the data investigated and obtained for this work, it was known that the sea shrimp is very popular in the North American market, thanks to its good texture, color and the exquisite flavor it has, in addition that this product has an added value, because it is one of the most commercialized forms in the United States. The problem with this research is to determine whether or not the export of shrimp to the North American market is feasible. The research methodology on which this project is based is qualitative and inductive. For the collection of information, primary and secondary sources were used. In addition, interviews were conducted with experts, dedicated in this area of sea shrimp export, where you can conclude a good acceptance by customers.