Plan de negocio para la inclusión de ropa deportiva en la categoría de mujer en la empresa CRISTHIAN SPORT ubicada en la ciudad de Babahoyo para el año 2020.

Abstract

The present project is located in Babahoyo provinces of Los Ríos; in which it is expected to commercialize sportswear for women for which a market study was carried out by performing an external analysis where variables of the macro environment that affect the project were reviewed. In a positive and negative way, the competition and tastes and preferences of the final consumer were also reviewed. Surveys conducted on economically active women in Babahoyo were used as research instruments. Marketing and marketing strategies were carried out where sales budget was determined and a vendor was hired to handle the sales of the new project. In the feasibility analysis that was carried out, it was obtained as a result that the project is feasible, its sustainability and its environmental impact were analyzed, which considers the commercialization of such garments that are friendly to the environment, in this way the project benefits the owners of CRISTHIAN SPORT and the final consumer who likes to wear modern and fresh sportswear for their day-to-day life.