Análisis de la incidencia del manejo de información corporativa (Big Data) en la productividad de las empresas del sector servicios de la ciudad de Guayaquil.

Abstract

In the degree work, the use and management of corporate information (Big Data) in the productivity of companies in the service sector of the city of Guayaquil is analyzed. The methods applied in the research work are descriptive because it allows a detailed analysis of the interviews with the professionals which support our proposal about the present. The study is of deductive logic and the research work is cross-sectional. The type of research is mixed qualitative and quantitative, and the design is non-experimental. The development of the theoretical framework is based on the theory of the division of labor. This study shows the impact generated by Big Data in companies in the service sector in the city of Guayaquil. The data were collected through the different interviews conducted with professionals who are immersed in the area in the different companies in the city of Guayaquil, as results of the interviews we obtained that, when implementing Big Data in a company, not only It is increasing productivity in its management, also optimizing its resources and offering a personalized quality service for each user.