Plan de negocio para comercializar cama para mascotas ¨Cova¨ de polietileno de la empresa Indeltro S.A. en Guayaquil año 2020.

Abstract

The plastic and its products are one of the main components for the daily life of people, whether for the commercialization of food and food in general to the hanger of a supermarket, or also to meet new trends such as pet care, for This is the birth of the business plan, Cova, a plastic bed made of quality polyethylene material for the care of pets such as dogs or cats, being the quality that stands out for the product, as an objective is to publicize the new trends of the People towards a lifestyle that cares for and in extreme cases humanizes pets through surveys via electronic means such as Google to Guayaquil, to show the great opportunity that exists in Guayaquil and its surroundings for this type of product, it is expected to introduce the pet market this plastic model as it would be innovative because the existing ones are made of other materials or plastics b musicians prices high, and having no direct competition. Innovation and introduction to new markets can be considered an important key for the sector and society. Indeltro works to protect the quality of life for human beings. The main challenge is to improve recycling processes.