Propuesta de un modelo empresarial de alianza público-privada, a través de emprendedores de empresas inclusivas para impulsar el desarrollo socioeconómico del cantón Cumandá, provincia de Chimborazo.

Abstract

The national government, through the National Assembly, created the law of incentives for public-private partnerships with the aim of boosting the economy. Giving openness to business entrepreneurs through this law and through a public entity to obtain the benefits that the law of incentives grants. The present research work proposes a business model of public-private alliance, through entrepreneurs of inclusive companies to promote the socioeconomic development of the canton Cumandá, this was developed under a comprehensive research, since it includes the analysis, registration, analysis or examination and deduction of the current nature (people, communities or anything under study), and field that consisted of collecting data directly from the population under study. A total of 316 people between the ages of 25 and 60 were surveyed, the result of a sample calculation. The opinion of the respondents was summarized by means of statistical tables and graphs analyzing the result of the survey. A business model was designed under the modality of public-private partnerships. Capable of generating local prosperity based on the incentive that local public entities can provide.