Plan de marketing para el programa ALOHA mental arithmetic en la ciudad de Ambato.

Abstract

The project to be executed is to develop a Marketing Plan for the Aloha Mental Arithmetic program of the city of Ambato, the same one whose main objective is to increase the sales of the program, with the acquisition of new and potential clients that are suitable to receive the same, this project is focused for the year 2020. In the development of the project, it will be possible to observe studies by different authors, among them we will mention Porter, the strategies that he mentions for the competition and the development of projects are fundamental for the development of a project, for the surveys carried out it was observed that the The program is attractive to the user, and that it is a matter of carrying out the different advertising activities proposed in the project to be able to reach the objective that is the increase in sales, this could be obtained thanks to the market research that produced results positive, the same that will help the proposed objective. If you follow the proposed schedule for the Marketing Plan, we can indicate that the results will be visible since the analysis presented gives us the results that investment in social networks is essential to achieve the result.