Diseño de producto de turismo comunitario para la parroquia Jijón y Caamaño del cantón Mira provincia de Carchi.

Abstract

The present work was carried out in the parish Jijón and Caamaño in the province of Carchi, its main objective was to design the community tourism product, for this it was necessary to make a diagnosis of the community tourism system, develop a market research that determines the demand Current and potential community. Methologically, we proceeded with the review of secondary information to establish variables with which surveys were structured for the collection of primary information, the analysis of these data was analyzed with the SPSS software for the achievement of the first and second objectives and for the achievement from the third objective a cross impact matrix was used and analyzed with the software of the same name MIC MAC. In terms of results we have that of the ventures diagnosed in the parish the majority offer recreation and accommodation services being scarce and the offer of accommodation is scarce and almost null, in the market study to establish the demand we have to consider the tourist potential of the parish a growing demand is estimated reflected in the data of the Guanaba Republic tourism enterprise, in relation to the tourist product of the area, three tourist routes and a cluster were developed to integrate all the tourist management of the area.