Diseño de campaña publicitaria para promocionar las actividades que se realizan en Parque Lago, Guayaquil 2019.

Abstract

The present title work is to create an advertising campaign on digital platforms to promote the activities of Parque Lago. The methodology used in the project is documentary and descriptive, the approach is qualitative and quantitative, applying interviews, surveys, focus groups and non-participating observation, which allows to know more in detail about the target audience and activities to be carried out in the Parque Lago. The collection of information. Reates the proposal of advertising campaign, creative brief, communication strategies, copys and graphic pieces with novel formats to generate greater impact.