Propuesta para la creación de una empresa para rentar autos sin conductor mediante una plataforma digital en Guayaquil.

Abstract

The purpose of this Degree Project is to analyze the feasibility of creating a company that rents third-party vehicles through a digital application, with a business model that includes using the collaborative economy as a fundamental pillar of the model This application will generate additional economic income to vehicle owners who are willing to offer their vehicle for rent; this income will help them to meet their economic needs, and at the same time will allow tourists to access to a much cheaper service than what currently exists in the market. Operations process and commercial strategies will be detailed, during the development of the project, as well as macro and micro environment analysis of the country and the industry. The marketing strategies will be created by the support of a market research. This project contemplates a financing of 30% by the shareholders and 70% by a bank loan. Finally, the reports and financial statements will show the positive feasibility of the project.