Plan de negocios para el desarrollo de una aplicación (app) que facilite la gestión de contratos de artistas en la ciudad de Guayaquil.

Abstract

This research work focuses on the development of a mobile application (app) with which future clients feel comfortable and can obtain specific and secure information for future artist recruitment efforts, all this for the benefit of both Company as customers. This idea arises from the need to provide and make available to the user all the necessary information about a particular artist, these can be singers, dancers, commentators, presenters, among others. Agency will be in charge of maintaining a calm working environment and will guarantee efficient work. Although in our country, the development and implementation of these applications is not very common, it represents a challenge and an opportunity to take advantage of. Like any application, it will have constant monitoring and maintenance, also with updates that benefit the company and increase the popularity of society. Also, through market research and other factors to evaluate, this proposal can be advanced, provided that the approaches outlined in the elaborated chapters are carried out.