Propuesta para la creación de una empresa desarrolladora de un aplicativo móvil para comunidades deportivas en la ciudad de Guayaquil.

Abstract

The object of this investigation is to assess how viable is the creation of a company that develops a mobile application for sports communities in the city of Guayaquil, as for the legal environment this corresponds to the establishment of a company in the manner most appropriate way to its needs, the level of reception by customers and users was looked up through a market research and study which are an important part of the proposal to determine the acceptance of the public obtained and through the financial plan to achieve the profitability of the proposal, and finally a contingency plan is structured to reduce possible errors and risks in a timely manner. The quantitative method was applied to collect the data and know the acceptance of the company from users (Athletes) and customers (Medical specialists). The present horizon of five years and after the financial analysis the following results have been obtained with a NPV of $ 3,231.88, an IRR of 13.67% and the TMAR of 9.23%.