Análisis de los niveles de satisfacción de los comensales que asisten a restaurantes del centro de Guayaquil

Abstract

The purpose of this study is to analyze the satisfaction levels of restaurant consumers located in the business district of the city of Guayaquil. The main tools to collect the primary data such as observation, interview and survey were used to analyze the information obtained and determine the variables included in the levels of satisfaction of the consumers that attend these restaurants. A sample of 157 restaurants located in the quadrant formed by Junín, Colón, Lorenzo de Garaycoa and Malecón Simón Bolívar streets in the business district of the city of Guayaquil , since this area is one of the busiest, because of its importance, historical , tourist and commercial where the largest number of pedestrians, offices, public and private companies converges. Of these restaurants, eight are part of the analysis of this study , since they were the ones that opened us, of which six have the category of a fork while the remaining two five forks. Finally, in this study we found that restaurants with one and five holders located in the area described above have to improve its infrastructure, service and product to different levels, since these aspects include the frequency of visit and the level of consumer satisfaction.