Plan de desarrollo turístico de la parroquia Puerto Cayo, cantón Jipijapa, provincia de Manabí para el posicionamiento de la localidad en la Ruta Spondylus.

Abstract

This project is based on proposing a Tourism Development Plan of the Puerto Cayo, Jipijapa, province of Manabí for the positioning of the destination on the Spondylus Route, therefore it is necessary to diagnose the tourist system of the destination Puerto Cayo to know the current situation. In addition, analyze the potential target of the destination to develop the tourism proposal. Finally, the proposal that is made up of three programs. According to the results obtained through the surveys carried out on the residents of the Guayaquil and tourists who visited the destination in the Christmas and New Year holidays. The programs to be implemented in the proposal are: the design of a land-use plan for the tourism improvement of the sector, the implementation of a tourism training program aimed at the tourist actors of the Puerto Cayo and the development of marketing strategies for the promotion of destination and its most important recreational activities. In addition, achieve the objective of the project. It is worth mentioning that Puerto Cayo has very particular characteristics that must be exploited efficiently, including its gastronomy, extension of its beaches and strategic geographical location. The proximity to other important cities in the province of Manabí allows tourists to have a wide variety of tourist routes, being possible to jointly visit forest and marine ecosystems. In addition, it is necessary to mention its cultural diversity, which can potentially motivate the increase in visitor flow. The main reason for traveling to Puerto Cayo is constituted by sun and beach activities by family groups. In addition, the activity of water sports and nature, aimed at youngadult segment. Besides, the local cuisine makes fall in love the visitors.