Plan de negocios para la introducción de una empresa productora de suelas de calzado a partir de neumáticos fuera de uso en la ciudad de Guayaquil.

Abstract

This project was directed to the design of a business plan for the creation of a company dedicated to manufacturing soles for footwear using tires out of use NFU, being its objective the presentation of said plan based on an analysis of the environment that determines its commercial feasibility and financial, thus contributing to sustainable economic development in the city of Guayaquil. Its development was justified in the objectives of the Ecuadorian government related to the reduction of the environmental impact through the use of waste, in addition to the generation of products with added value, competitive and that contribute to the sustainable development of the country, applying a descriptive methodology, of type of descriptive and exploratory research under a mixed approach, using the survey to collect quantitative information and interviews for qualitative data. The results show that there is commercial feasibility for the proposal, there are facilities for supply, showing potential customers interest in the purchase provided they meet their needs, especially in terms of quality and cost as the main constraints of the national industry, knowing In addition, the general public intends to buy shoes with NFU soles, not considering that their quality is lower. With the findings, the business plan was designed where an evaluation of the conditions of the environment, the strategies to introduce the offer, the forms of operation, necessary resources and a financial analysis that supports the implementation due to the projected economic results are presented.