Organización rural, una alternativa de mejoramiento económico de las familias dedicadas al cultivo de cacao en el cantón Milagro.

Abstract

This research paper studies a model of rural organization in which it is evaluated for families dedicated to the cultivation of cocoa in the San Francisco de Milagro city, that facilitates them to participate and benefit from access to markets, in order to determine a stability in their income that improved their quality of life. The design leads to an organizational structure that identifies organized and cooperative work among emerging groups that carry out the same economic activity and therefore share many needs that are difficult to meet individually. It is possible to demonstrate the importance of relating the activities carried out by the families of the rural sector under a cocoa producing and exporting association, pondering the participation of intermediaries and obtaining better prices for their production, in the same way, it was identified that associativity allows to obtain better payments for the whole production and, consequently, to reduce costs by having greater representativeness towards suppliers and a market power, raising the self-esteem of its members and breaking strongly rooted paradigms in rural communities.