Plan de negocio para la creación de la panadería y cafetería "Croissant" en el barrio San Francisco del Tejar cantón Ibarra provincia de Imbabura.

Abstract

One of the inevitable products on the household table is bread, since it is a low-resource and easily available product; however, today consumers will be looking for a healthier product at affordable prices. In the San Francisco del Tejar neighborhood, the lack of a bakery and cafeteria where the variety of bakery products that meet the needs of the sector's consumer has been detected. In order to cover the needs of the sector, a business plan has been drawn up for the creation of a bakery and cafeteria in the San Francisco del Tejar neighborhood; First, the market study is started through a survey in order to determine the environment to which it is directed and the needs. Within this study it was determined that the surveyed sample exists 89.6% who agree that in the existing sector in a bakery and cafeteria, 38.4% of the sample is made up of a family of up to three people, the Daily spending on buying bread is between $ 0.50 and $ 1.00 and they are willing to pay for nutritious bread between $ 0.20 and $ 0.50 ctvs. With these results, it is known which sector the bakery will be focused on and to be able to define recipes, production volume, marketing plan, adequate administrative and financial structure for the operation of the bakery and cafeteria. For the start-up of the bakery and cafeteria, an initial investment of $ 79.116,48 is required, which will be projected over 5 years, with a NPV of $ 13.142,21 and an IRR of 34% and the cost-benefit for each dollar invested is $ 0,10 making the project profitable and sustainable over time.