Plan de exportación de figuras elaboradas en bronce niquelado y cerámica para la Asociación de Artesanos ubicados en Sangolquí, Quito - Ecuador.

Abstract

In the research project presented, the feasibility of export was identified and, in turn, commercialization of figures made in nickel-plated bronze and ceramics, within the investigation the current situation of the country and the situation of the artisans located in Sangolqui-Quito were analyzed, due to because they do not export their crafts and other products due to their lack of knowledge on the subject, capital, for which the proposal is the constitution of an Artecuador consortium which will advise the small and medium Ecuadorian artisan, through training and presentations at international fairs. On the other hand, through the results of the interviews, the market study was carried out that revealed the profile of the consumer and acceptance in the European, American, and Colombian market, for being a quality product, original designs which mark culture through artisan art with affordable prices, so the project was considered profitable with an IRR of 59.56%.