Análisis de la factibilidad económica para la exportación de Cerveza Artesanal al mercado colombiano, Caso Rambla.

Abstract

The present work of titling is required to determine the economic feasibility for the export of craft beer to the Colombian market, Rambla case, through an export analysis, indicating possible factors that may affect the process directly and indirectly. Based on market research and surveys conducted on the citizens of Bogotá-Colombia that determine the consumption and acceptability of a new craft beer in the market, according to the tastes and preferences of consumers the reason why marketing in Colombia has increased, as well as Ecuador the exponential in the development of entrepreneurship, which are preferred to be of their natural state compared to industrial beer with different styles that are economical and healthy. The Colombian market was determined by being a country that highlights the consumption of craft beer, which there is a border fence in addition to having low customs costs. Give a research approach to the project as a guide for issues related to craft beer exports in order to support entrepreneurs to make the decision to expand to other foreign markets, position their brand and increase their sales. Finally, with a financial study, it was determined that the export of craft beer to Bogota - Colombia is feasible and profitable.